Not great news for Omnicom’s We Are Unlimited.
According to the report, around ten employees were laid off and eight transferred to parent agency, DDB, as a result of changes to the McDonald’s business.
Another AS source claims the number impacted could be significantly higher, with some employees leaving at the end of the month and others by end of the year.
McDonald’s launched a review of its U.S. agency model back in July, while also sending an unspecified project to W+K New York. It’s curious how W+K would handle the account as it is responsible for creative duties for KFC out of its Portland office.